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Peppe Di Napoli Gold: The Fishmonger's New Seafood Restaurant in Naples
Naples' best-known fishmonger opened a sit-down restaurant next to his fish shop in Pianura on 24 July 2026 — fixed menu, gold decor, and a serious aquarium.

Who is Peppe Di Napoli, and what has he opened?
Peppe Di Napoli runs a fish shop in Pianura, a residential neighbourhood in the western hills of Naples, and became a wider public figure after appearing on the reality show Isola dei Famosi. On 24 July 2026 he opened Peppe Di Napoli Gold, a full sit-down restaurant right next to the shop at Via Domenico Pallucci 16 — his first move from selling fish to cooking it. The room leans into the name: gold-toned fittings and decor, a sushi counter built into one side, and a large aquarium as the centrepiece, alongside the working fish counter that made him known in the first place.
What's on the menu, and how much does it cost?
The restaurant runs on a fixed menu at around €30 a person, covering everything from appetisers through to a closing digestivo — a straightforward, all-in price rather than an à la carte bill that can run away with raw seafood. Given the source is a working fishmonger, the reasonable expectation is that the plates lean on what's landed that day rather than a fixed printed list, though none of the coverage so far details individual dishes beyond the format.
Is it worth the trip out to Pianura?
Pianura sits well outside the historic centre and the usual visitor routes, so this is one for travellers with a car, a specific interest in the story behind it, or a base already on the western side of the city — not a detour to build a first Naples trip around. It's easiest to reach by car via Via Pisciarelli or Via Provinciale Pianura; by public transport, the closest option is the Cumana line to Pianura station followed by a short taxi or bus. Reported first by NapoliToday, with the menu and pricing confirmed by Il Mattino and Fanpage.
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